PUBLIC RELATIONS & ADVERTISING

Effective public relations helps you tell your story to customers, prospects, and other key audiences. We help clients make their point using a variety of strategies and tactics. Examples include:

Press Releases - inform editors about new products, company developments and other newsworthy activities. Key success factors include timing, newsworthiness, key messages, and relationship-building with editors and publishers.

Media Relations - identify potential stories and opportunities for commentary or other contributions. Key success factors include understanding information needs, establishing relationships and timing.

Advertising - reinforce messages with your target audiences. Advertising can range from ongoing programs that maximize frequency to single, compelling ads in trade show programs or special editions of publications. From concept and design to media planning, copywriting, and placement, I will work with you to develop a campaign to reach your clients.

"This may seem simple, but you need to give customers what they want,
not what you think they want.
And, if you do this, people will keep coming back".
--John Ilhan
Richest young Australian in 2005

© 2009 LMS-Marketing Communications · P.O. Box 386 · Pine Grove, CA 95665
209-296-1112 · 209-296-0609 fax